Thinking
Leadership
How a small team stops acting small.
Latest
What a CMO Actually DoesNobody knows what a CMO does. Including, some days, the CMO.In this topic
- What a CMO Actually DoesNobody knows what a CMO does. Including, some days, the CMO.
- Principle 04: I make the new way the easy way.You can try to convince people to use AI. Or you can make AI the path of least resistance and let human nature do the rest.
- Principle 03: Psychology first, tactics second.Every brand, team, and customer decision is a decision about people.
- Principle 02: People don't resist change. They resist extra work.I lead AI adoption by removing friction, not by sending memos.
- Principle 01: Headcount is not a strategy.Small teams win when they stop acting small. Clarity, speed, and taste are the strategy.
Series
Principles
How I lead. Tactics come later.
- 01Headcount is not a strategy.
- 02People don't resist change. They resist extra work.
- 03Psychology first, tactics second.
- 04I make the new way the easy way.