Thinking
Brand and story
Voice, character, and why anyone should care tomorrow.
Latest
Your brand is a character. Write it like one.People follow characters. They follow someone with a point of view, a voice, a flaw, and a reason to show up again tomorrow.In this topic
Series
Principles
How I lead. Tactics come later.
- 01Headcount is not a strategy.
- 02People don't resist change. They resist extra work.
- 03Psychology first, tactics second.
- 04I make the new way the easy way.