TracyNow.

Series

Principles

How I lead. Tactics come later.

  1. 01Headcount is not a strategy.Small teams win when they stop acting small. Clarity, speed, and taste are the strategy.
  2. 02People don't resist change. They resist extra work.I lead AI adoption by removing friction, not by sending memos.
  3. 03Psychology first, tactics second.Every brand, team, and customer decision is a decision about people.
  4. 04I make the new way the easy way.You can try to convince people to use AI. Or you can make AI the path of least resistance and let human nature do the rest.

All essays